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Of all the legislative districts in all the counties in all of the state, LD9 in Tucson was the #1 most effective Democratic organization, delivering an 82% voter turnout in the 2018 mid-term elections.
“We did it because we had a plan and because we have amazing people,” said Lori Cinnamond, architect of the successful turnout. “We developed a tri-fold brochure and gave people resources and we turned postcard writers into political activists.”
The data-driven strategy focused on a target list to 7,933 “non-reliable mid-term voters” and more than 2,000 newly-registered voters. The program had a quarterly theme starting from Fall 2017 leading up to Fall 2018 get out the vote (GOTV) effort. A dynamic group of Democratic team leaders built an army of close to 200 active PC’s and literally hundreds of volunteers by fall of 2018
“We approached voters — they are not just numbers — and turned them into our neighbors. We gave them our phone number on the brochure. We turned neighbors into PCs and volunteers,” Cinnamond said.
Click to see GOTV Survey Results & GOTV Activities Summary
The top 10 Arizona LDs in terms of voter turnout are:
| Legislative District | Democratic Turnout % |
| 1 | 81.30% |
| 6 | 80.10% |
| 9 | 82.20% |
| 10 | 80.90% |
| 11 | 75.60% |
| 15 | 76.60% |
| 18 | 78.90% |
| 22 | 78.40% |
| 23 | 79.50% |
| 28 | 78.40% |
LD9 volunteers and precinct committeemen sent the brochures to voters in envelopes. “We even got letters and phone calls from people thanking us for the brochure,” she said. “And importantly, we used the VAN (voter action network) to track our outreach.” Marlene Verdery got credit for updating thousands of records in the VAN.
It all paid off with the successful election of Democratic state representatives Pamela Powers Hannley and Dr. Randy Friese, and new Senator Victoria Steele, and solid support for Secretary of state Katie Hobbs, Secretary of Public Instruction Kathy Hoffman, and also for Congresswoman Ann Kirkpatrick, and US Senator Kyrsten Sinema.
“We didn’t do it Alone,” Cinnamond said. “Lots of different organizations were involved,” including the Coordinated Campaign, the Arizona Democratic Legislative Campaign Committee, SOS/Prop 305, Prop 127, YWCA, Planned Parenthood, Mom’s Demand Action, Garcia
Campaign, Mary Sally Matiella, The Arizona Ground Game, and School
Board Candidates.
Survey: How did we do?
PC “Ellen” Toigo conducted a survey of 94 volunteers and PCs about their experience with GOTV plan, activities & materials. The favorite activities were canvassing and writing postcards. The least favorite was working the phone bank.
A strength of the campaign was having a data-driven plan. “We were super strategic,” Toigo said. “This made it easy to get friends and neighbors involved.”
An area for improvement is coordination: survey answers said: “Avoid Duplication!” “We stepped all over each other” “Some voters got irritated.”
Going forward, Democrats can expect more training, to expand the number of VAN users, and to continually educate voters about issues.
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